Last week I was part of a panel of experts discussing Low cost, no cost marketing opportunites at Nationwide Networking's special event on guerilla networking. Other members of the panel were Kimberly Palmer from Networx and Geoff Tucker a previous Telstra Business Award winner. Certainly a lively discussion with some interesting questions from our host and compere Ben Angel.
The evening served to reinforce how invaluable networking is in developing win win marketing strategies with other business owners. Unfortunately most business owners see networking only as an opportunity to meet potential leads and clients. How much more powerful it can be when the focus of your networking is looking for ways you can work with other business owners to grow both your businesses.
A question I often ask is:
"Which would you rather meet at a networking event
- a potential lead or referral OR
- a potential strategic alliance who may be able to send you 10's 100's or even 1000's of potential clients?"
The huge potential to grow your business from low cost or no cost marketing ideas which can develop from strategic alliances are limited only by your imagination as was obvious from the lively discussion on Wednesday night.
The Networking World Business Matchmaking Centre specialises in helping small business owners find potential strategic alliances to develop joint marketing strategies.
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